Abel & Cole – Organic September campaign
Part 2/5: Acquisition
Senior design by Michelle Evans, Senior copywriting by Barry Lattimore-Quinn, campaign photography by Gary Congress, social media and video by Fred Mackenzie, email design by Berta Barcia, web design by Sam Roberts with recipe styling by Jassy Davis and Sam Richards.
Further acquisition material from the 101 Reasons campaign for Abel & Cole. Here we have a recommend a friend scheme, magazine inserts, advertising and some social media posts.
Recommend a friend
These schemes allow customers act as brand ambassadors for you and recommend a product they love to their friends. The 101 campaign was applied to Abel & Cole’s RAF scheme to make it feel current and to give it a consistent look and feel throughout the customer journey for both customer and friend.
Customer’s can recommend A&C to their friends through two routes, with a set of tear off vouchers delivered in their weekly fruit and veg box and though a landing page on the website. Several supporting emails are sent out during the process.
Inserts, adverts and social
Simple DL flyers were inserted into a wide variety of magazines with reasons that would appeal to their readerships. We also ran a number of magazine adverts and supported the campaign with social media posts across Facebook, Instagram and Twitter.