Abel & Cole – Organic September campaign
Part 3/5: Retention – Weekly Content
Senior design by Michelle Evans, Senior copywriting by Barry Lattimore-Quinn, campaign photography by Gary Congress, social media and video by Fred Mackenzie, email design by Berta Barcia, web design by Sam Roberts with recipe styling by Jassy Davis and Sam Richards.
As part of Abel & Cole’s 101 Reasons campaign, we planned weekly content for existing customers over the month of September. Content, themes and products were matched across newsletters, e-zines and the homepage.
Week one focussed on suppliers, farmers and their produce. Week two took a look at organic meat. Three discussed organic dairy. And four introduced A&C’s new cookbook (How to eat brilliantly every day) and single recipe meal kits.