Abel & Cole – Organic September campaign
Part 5/5: OOH & ATL
Senior design by Michelle Evans, Senior copywriting by Barry Lattimore-Quinn, campaign photography by Gary Congress, social media and video by Fred Mackenzie, email design by Berta Barcia, web design by Sam Roberts with recipe styling by Jassy Davis and Sam Richards.
Abel & Cole’s 101 Reasons campaign went out into the world in September 2017 on their fleet of (not quite 101) vans, around the London Underground with a series of tube adverts and in some out-of-home activities in the city of Winchester.
We ran three tube adverts; one advertising the brand and two advertising Abel & Cole’s recipe boxes. The visuals were recognisable on the website, should a customer convert.
Sadly we didn’t quite have 101 vans so we picked out a selection of reasons for the fleet. One of which is shown below.
Abel & Cole ran an out-of-home exercise in Winchester comprising bus shelter and phone booth advertising, which backed up events and door-to-door activities.