10% Weekend CRM campaign SS/14
Campaign photography by Andrew Twort, with email design by Kat Balcomb.
10% Weekends are marketing campaigns run by Harrods’ CRM team that target members of Harrods Rewards loyalty scheme. It allows a rewards scheme member to get an exclusive 10% off most items in-store over a weekend. They are run several times per year.
The campaign is supported with emails, printed invitations and press advertising. During the weekend itself, a store-wide suite of signage and plasma screens are used to draw attention to the event and acquire new members. Harrods’ website features the campaign identity as do social media assets.
This 10% weekend used lengths of blue tubing with blue products from around the store and was shot by Andrew Twort.