Abel & Cole Projects
A year at Abel & Cole – pt2
Campaign photography throughout by Gary Congress with food styling by Jassy Davis and Sam Richards. Senior design by Michelle Evans and Senior copy by Barry Lattimore-Quinn with additional copy by Oli Kuscher and Craig Seymour.
I was Head of Creative Content at Abel & Cole for 2017 (and the start of 2018) as maternity cover. I managed a team of twelve talented creative folk, and we produced a great deal of work over the year. Some of those projects can be seen below.
This is Abel & Cole’s Christmas campaign for 2017, which was spread very consistently over recipe cards, catalogues, emails, social media, the website and more.
New Year’s Website
Ordinarily Abel & Cole would add a special section to their site at Christmas to showcase their range. To start 2018 off we decided to plan a New Year’s section too. Abel & Cole normally focus on warming, wholesome food for the winter months but I wanted to do a fresh, bright, health-focussed start to the year.
The next packaging line we developed was a range of teas in collaboration with a local blender. As you can see, they fit in well with the dairy range we designed earlier in the year.
The addition of the New Year’s website proved to be a successful one, so it stayed on for spring and is now a permanent fixture on the site, with updates such as Easter, Summer and so on.
This was the last website I designed and built for Abel & Cole. By this point Pippa was back from her maternity cover and the lovely creative direction is hers.