A Celebration of High Jewellery

The back of the High Jewellery private-view invitation showing the gold foiled pattern on black.

High jewellery event promotion & branding

Email design by Kat Balcomb

A two week exhibition showcasing high jewellery from 25 of the world’s finest jewellery houses, launched with a private view. I developed a style for the event based on the recent department re-design by David Collins Studio that used finely detailed dark metals contrasted with bright golds.

The front of the private-view invitation in gold foil on black

Invite

The private view invitation comprised a 540gsm Colorplan Ebony board with copy in gold foil to the front and an art deco pattern on the reverse in a two-step gold foil. The envelope was a matching ebony, gold foiled with the recipients details applied in gold ink by a calligrapher. We also produced an email invite for the rest of the show.

The matching black envelope with gold foil details. An email invitation using the same graphical devices to invite customer to the month-long event.

In-store graphics

The room was given a plush black carpet throughout with plaques, signs and elevator cladding in matching gold and black. A digital sign was created for the plasma screen network and shown throughout the store.

Small black and gold foil plaques that show the brands involved in the event. Large plasma screens showing the shiny gold on black creative. A photo showing some of the foil detail on the private-view invitation.