Made to Measure AW/14
Tailoring event promotion & branding
Brands in attendance: Berluti, Billionaire, Boglioli, Brioni, Canali, Corneliani, Deakin & Francis, Dior, Dolce & Gabbana, Ermenegildo Zegna, Eton, Gieves & Hawkes, Gucci, Isaia, Kiton, Louis Vuitton, Prada, Ralph Lauren Black Label, Stefano Ricci, Stemar, Tom Ford, Turnbull & Asser, Valextra, Zilli
Guidebook copy by Jamie Warburton
Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.
AW/14 saw the roster of brands taking part grow to 24, broadening it’s scope beyond tailoring to include accessories, sportswear and footwear.
The invitations used the crest I created for the previous Made to Measure event but now in copper foil on brown to mirror suiting trends that autumn. Due to the larger scale of the event, (it now used two floors of the store) I decided to use a guidebook format for the booklet with maps showing customers where everything was.