Made to Measure AW/14

The front ot the MTM invite, autumn brown with copper foil. The back of the MTM invite showing the event’s crest in copper foil.

Tailoring event promotion & branding

Brands in attendance: Berluti, Billionaire, Boglioli, Brioni, Canali, Corneliani, Deakin & Francis, Dior, Dolce & Gabbana, Ermenegildo Zegna, Eton, Gieves & Hawkes, Gucci, Isaia, Kiton, Louis Vuitton, Prada, Ralph Lauren Black Label, Stefano Ricci, Stemar, Tom Ford, Turnbull & Asser, Valextra, Zilli

Guidebook copy by Jamie Warburton

Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.

AW/14 saw the roster of brands taking part grow to 24, broadening it’s scope beyond tailoring to include accessories, sportswear and footwear.

The invitations used the crest I created for the previous Made to Measure event but now in copper foil on brown to mirror suiting trends that autumn. Due to the larger scale of the event, (it now used two floors of the store) I decided to use a guidebook format for the booklet with maps showing customers where everything was.

Brown envelope with the crest copper foiled on the diamond flap. The front cover of the event guide with the crest in copper foil on brown. Also, the cover half opened. The event guide with the cover now fully opened. The inner pages show store maps to guide customers around the event. A spread from the booklst showing what Dior and Dolce & Gabbana are doing at the event.