Made to Measure AW/15
Tailoring event promotion & branding
Brands in Attendance: Alexander Mcqueen, Berluti, Bottega Veneta, Brioni, Brunello Cucinelli, Canali, Corneliani, David Clulow, Deakin & Francis, Dolce & Gabbana, Ermenegildo Zegna, Eton, Etro, Gieves & Hawkes, Giorgio Armani, Gucci, Hardy Amies, John Lobb, John Smedley, Lanvin, Loro Piana, Louis Vuitton, Miansai, Polo Ralph Lauren, Prada, Ralph Lauren Black, Stefano Ricci, Tom Ford, Turnbull & Asser, Zilli.
Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.
For the AW/15 event, menswear customisation continued to expand alongside traditional tailoring with 30 brands taking part. The identity was tweaked slightly to bring it in line with Harrods’ new corporate fonts.
I produced an A5 invitation, printed in a grey pin-stripe with satin gold foil accents. With this was sent a booklet to let the customer know what each brand was doing. These were mailed out in a matching C5 envelope. Emails were sent out to back these up.
The event proper featured signs, displays and department cladding along with more booklets. We also produced booking forms so customers could sign up for a consultation with a tailor before hand.