Made to Measure AW/15

The front of the MTM invitation, grey with satin gold foil. The back of the MTM invitation in grey and gold.

Tailoring event promotion & branding

Brands in Attendance: Alexander Mcqueen, Berluti, Bottega Veneta, Brioni, Brunello Cucinelli, Canali, Corneliani, David Clulow, Deakin & Francis, Dolce & Gabbana, Ermenegildo Zegna, Eton, Etro, Gieves & Hawkes, Giorgio Armani, Gucci, Hardy Amies, John Lobb, John Smedley, Lanvin, Loro Piana, Louis Vuitton, Miansai, Polo Ralph Lauren, Prada, Ralph Lauren Black, Stefano Ricci, Tom Ford, Turnbull & Asser, Zilli.

Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.

For the AW/15 event, menswear customisation continued to expand alongside traditional tailoring with 30 brands taking part. The identity was tweaked slightly to bring it in line with Harrods’ new corporate fonts.

The front of the MTM invitation envelope in grey and gold foil. The back of the MTM invitation envelope in grey and gold foil. The front of an appointment card for the event allowing customers to book an appointment with a tailor. The back of the appointment card, which lists the brands at the event.

Event Collateral

I produced an A5 invitation, printed in a grey pin-stripe with satin gold foil accents. With this was sent a booklet to let the customer know what each brand was doing. These were mailed out in a matching C5 envelope. Emails were sent out to back these up.

The event proper featured signs, displays and department cladding along with more booklets. We also produced booking forms so customers could sign up for a consultation with a tailor before hand.

The front cover of the MTM booklet that guides the customer through the offerings at the event. It&resquo; a matching greay and satin gold foil. A spread from the booklet showing Bottega Veneta and Brioni. A spread from the booklet showing Stefano Ricci and Tom Ford. A close-up of the ‘M’ logo I designed for the event. It shows an M with the central strokes replaced with tailors needles. A photo of the booklet cover showing details like the gold staples. A stack of booklets at the event as part of the visual merchandising. An A5 table top sign in the menswear department at Harrods.