Made to Measure AW/16

The front of the MTM invitation printed in a light grey pinstripe with copy in satin gold foil. The back of the MTM invitaion the a dark grey herringbone pattern and the ‘M’ logo in the center in satin gold foil.

Tailoring event promotion & branding

Brands in Attendance: Berluti, Brioni, Corneliani, Gieves & Hawkes, Loro Piana, Louis Vuitton, Prada, Stefano Ricci, Tom Ford and Zilli.

Made to Measure is a biannual event where tailors from luxury menswear brands come to Harrods to offer exclusive services and products.

For AW/16, the event’s focus was moved back towards tailoring with wider menswear customisation being moved into other smaller events across the month. The invite is inspired by suit construction with a lining and outer fabric giving rise to a two-tone design.

I produced printed and digital invitations to the event, save the date bag drops, full department signage, plasma screens and cladding, supporting assets for social media and harrods.com

The front side of the two-tone envelope the invitation was sent out in. This side is the light grey pinstripe. The back side of the two-tone envelope the invitation was sent out in. This side is the dark grey herringbone. An A5 table-top sign in the menswear department at Harrods.