Made to Measure AW/16
Tailoring event promotion & branding
Brands in Attendance: Berluti, Brioni, Corneliani, Gieves & Hawkes, Loro Piana, Louis Vuitton, Prada, Stefano Ricci, Tom Ford and Zilli.
Made to Measure is a biannual event where tailors from luxury menswear brands come to Harrods to offer exclusive services and products.
For AW/16, the event’s focus was moved back towards tailoring with wider menswear customisation being moved into other smaller events across the month. The invite is inspired by suit construction with a lining and outer fabric giving rise to a two-tone design.
I produced printed and digital invitations to the event, save the date bag drops, full department signage, plasma screens and cladding, supporting assets for social media and harrods.com