Made to Measure SS/14

The MTM crest I designed for this event, showin a jacket half tailored surrounded by cotton threads and needles with a scroll made out of a tape measure.

Tailoring event promotion & branding

Brands in Attendance: Billionaire, Brioni, Canali, Corneliani, Ermenegildo Zegna, Eton, Gucci, Isaia, Kiton, Mr Start, Richard James, Stefano Ricci, Tom Ford

Copy by Jamie Warburton

Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.

Traditionally, Made to Measure has been a fairly small, suits and shirts event. For SS/14 we moved the focus of the event from pure tailoring to tailoring trends, with the 13 attending brands aligned to key styles such as light-weight summer fabrics and patterned suiting.

I pitched a new identity for the event, along with a guidebook and increased production values; treating it like the bigger campaigns at Harrods. Customers received printed and digital invitations, a style-guide outlining the trends and departmental signage, plasma screens and cladding to welcome them when they arrived. Supporting assets for social media and harrods.com including were produced along with a mini-site.

The event was successful and saw Made to Measure grow from event to event over he next few years.

The front of the MTM invitation with the MTM crest in silver foil. The back of the MTM invitation showing the pale blue Prine of Wales Check with brand logos in silver foil. Square diamond flap envelope in pale blue with silver crest on the flap. Front cover of the event guide with a pale blue Prince of Wales check background and large silver crest. A spread from the booklet showing soft tailoring and an illustration to match. A spread from the booklet showing Riviera chic suiting and an illustration to match. A spread from the booklet showing printed tailoring and an illustration to match. A spread from the booklet showing sunset shades and an illustration to match. A spread from the booklet showing summer fabrics and an illustration to match.