Made to Measure SS/15
Tailoring event promotion & branding
Brands in Attendance: Berluti, Billionaire, Brioni, Brunello Cucinelli, Canali, Church’s, Corneliani, Deakin & Francis, Dolce & Gabbana, Edward Green, Ermenegildo Zegna, Eton, Etro, Gieves & Hawkes, Gucci, Kiton, Louis Vuitton, Prada, Ralph Lauren, Ralph Lauren Black Label, Stefano Ricci, Tateossian, Tom Ford, Turnbull & Asser, Zilli
Guidebook written by Guy Woodward with guidebook cover photography by Ted Humble-Smith
Made to Measure is a biannual event where tailors from the finest international menswear brands come to Harrods to offer exclusive services and products.
SS/15 continued to look at menswear customisation beyond tailoring and featured a guide, produced alongside the Harrods Publishing team, to aid and advise the customer. In addition I designed a new, cleaner, less tailoring specific identity.
Invitations and Harrods Man
Alongside the Harrods Man magazine team I produced a mini-mag to go in with the event invitation. These were also sent out with copies of Harrods Man itself. The aim was to leave customers feeling confident and knowledgeable before coming to their appointment. The invitation was matched to the blue of the suit on the guide cover with details picked out in silver foil.
Signage and visual merchandising
For the event itself, a suite of signs and cladding were produced for the menswear department in blue and silver to match the invitations. Here you can see a selection alongside some collaboration work with the visual merchandising team.