Annual CRM Marketing comms
Reactivation is an annual CRM campaign that aims to entice once regular customers back to Harrods. The Green Man characters formed part of a wider series of CRM triggered communications. The main DM was personalised in a variety of ways with a second small run of upscale invitations going out to lapsed customers high up the rewards scheme.
The main DM features a gate-folded digital print with gold foil on the front and back. The more lavish invitation features duplexed Colorplan Natural with turquoise painted edges in matching Colorplan Turquoise envelope that was silver foiled and then addressed by a Calligrapher.