SalonQP

The front of one of the event invitations showing the events cog motif.

Saatchi Gallery event promotion & branding

Brands in Attendance: A. Lange & Söhne, Audemars Piguet, Backes & Strauss, Blancpain, Breguet, Glashütte Original, H.Moser & Cie., Hublot, IWC, Jaeger LeCoultre, Jaquet Droz, Maurice Lacroix, Montblanc, Officine Panerai, Orolo, Rolex, Ulysse Nardin, Vacheron Constantin, Zenith

Held at the Saatchi Gallery in Chelsea, SalonQP is an annual exhibition of fine watches showing a wide variety of international brands. This year’s was supported by Harrods. The project involved developing the overall look and feel of the event and translating it into the exhibition space and promotional materials.

Deliverables included invitations and e-vites, signage and promotion in the fine watches and watch repairs departments in Harrods, the exhibition space and signage and bar at the Saatchi Gallery.

Some plaques from the Harrods watch department. They use the same cog motif and copper. Plan views for the Harrods area of the SalonQP event. A photo of the Harrods bar area at the Salon QP event.