A bit about me

Hi, I’m Matt and I hope you’ve enjoyed looking through my portfolio. I’m a senior designer and creative lead with over a decade of varied professional experience. I offer creative direction, integrated campaigns, branding and everything in between.


I’m currently self employed and run Studio Crossland Ltd where I craft effective campaigns and designs for a variety of clients. I also provide freelance integrated design support when needed.

Abel & Cole – Head of Creative

A maternity cover, 2017-2018, I managed a team of 13 talented designers, writers and content creators at Abel & Cole, an organic food company based in Wimbledon, and oversaw the creative output of the business.

Harrods – Lead Designer

I was with Harrods for about 5 years, leading the CRM, marketing and advertising design team. We produced a wide variety of work for the world’s greatest luxury brands.

Early career

I worked in Leeds at a print business and became their design and e-commerce manager, which gave me a really solid foundation in print and digital design.

After moving to London I freelanced around the capital, which is how I met the folks at Harrods.