Cash Rewards 2014

The campaign's logo designed to look like a passport crest in silver foil

Harrods biggest CRM campaign where accrued rewards points become pounds to spend in store. This campaign launches each September and runs for six months.

The back of the first DM, a passport, with a cutout for the customers address The front of the first DM, a passpot with a silver foiled crest A spread from the passport DM with a variety of stamps based on where the customer has shopped A spread from the passport DM with a variety of stamps based on where the customer has shopped The back of the second DM designed to look like a stack of brightly coloured suitcase travel tags The front of the second DM designed to look like a stack of brightly coloured suitcase travel tags A digital email reminder with the same tags as DM 2, shown on a tablet computer The front of the third DM, which resembles a large tag that rotates open The forth DM, which opens flat to reveal a series of floor plans The final DM, which resembles an expired passport with the corner cut off A photograph of a bank of plasma screens showing digital campaign signage A photograph of an A5 sign in-store at Harrods A photograph of a banner on a pillar in Harrods A photograph of signs on the doors of Harrods advertising the campaign

© Created at Harrods as Lead Creative