Reactivation

Front of the mailer with illustrations of two Harrods doormen ready to open the doors to harrods for you The back of the mailer showing an illustration of a store window with a couple of smart mannequins in it along with space for a postal address

Illustrative mailers to entice Harrods rewards scheme members to revisit the store. Two versions.

The open mailer showing the copy and two doormen, now laden with wrapped shopping The front of an invitation with an illustration of Harrods doormen having afternoon tea at Harrods The back of an invitation with an illustration of Harrods doormen having afternoon tea at Harrods A turquoise envelope with silver foiling for the invitation A photograph showing the turquoise edge detailing of the invitations

© Campaign created at Harrods as Lead Creative