Rewards Tier Change

The front of the 'UP' mailer, closed. Shows a brass foil illustration of a Harrods elevator on cool grey printed brick pattern The front of the 'DOWN' mailer, closed. Shows a brass foil illustration of a Harrods elevator on cool grey printed brick pattern

Annual CRM comms to let Harrods rewards customers know if they are close to going up a tier or dropping down a tier.

The 'UP' mailer now open showing the elevator moving upwards The 'DOWN' mailer now open showing the elevator moving downwards The front of the mailer's envelopes showing brass foil details and grey brickwork

© Campaign created at Harrods as Lead Creative