Harrods Cash Rewards 2016

A postcard showing a face made up of technology department products A postcard showing a face made up of tech and menswear A postcard showing a face made up of men's accessories

Harrods biggest CRM campaign where accrued rewards points become pounds to spend in store. This campaign launches each September and runs for six months.

A postcard showing a face made up of women's accessories and jewellery A postcard showing a face made up of items of homeware A postcard showing a face made up of womenswear A close concertina-folded direct mailer with a smiling sace made out of kitchenware The concertina-folded direct mailer opened up to form a much broader smile The front of a DM with a ladies face made out of women's travel accessories, and open to show the same face now with a tan The front of a DM with a mans face made out of men's travel accessories, and open to show the same face now with a tan A face made out of mixed accessories with a rotating disc to allow diffent mouths to show – here a crystal heart A face made out of mixed accessories with a rotating disc to allow diffent mouths to show – here a bracelet A face made out of mixed accessories with a rotating disc to allow diffent mouths to show – here a bag tag A closed DM with an unhappy male face made out of men's accessories. An open DM with the male face but now smiling A closed DM with an unhappy female face made out of women's accessories. An open DM with the female face but now smiling An email invite showing a face made out of women's accessories shown on a phone An email reminder showing a face made out of men's accessories shown on a phone An email final reminder showing a face made out of womenswear shown on a phone A photograph on an instore banner on a pillar in Harrods A photograph of an A5 sign instore at Harrods A photograph of door signage featuring the faces used throughout the campaign

© Created at Harrods as Lead Creative. Campaign photography by Chris Turner.