Harrods Fashion Sale Preview

Seated mannequin with a glamerous orange dress disintegrating into bright orange smoke

A CRM campaign aimed at Harrods rewards card holders; the Fashion Sale Preview precedes a main seasonal sale. Usually using illustration, this was the first to take the campaign in a new photographic direction.

The front of a womenswear direct mailer A womenswear direct mailer shown front, half-open and open-flat The front of a menswear direct mailer A menswear direct mailer shown front, half-open and open-flat A womenswear email invitation shown on a tablet computer A menswear email invitation shown on a tablet computer A photograph showing a rack of womenswear with hanger tag showing their inclusion in the sale A photograph showing a blazer and a sale hangtag A photograph showing a leather tote bag with a hangtag tied on with ribbon A photograph of an A5 sign advertising the sale in the Harrods womenswear department A photograph of some trainers with smokey orange stickers on A photograph of two giant plasma screens showing some of the campaign's digital signage A photograph showing digital signage on the exterior of Harrods

© Campaign created at Harrods as Lead Creative. Campaign photography by Ted Humble Smith.